A man with light gray hair and a beard smiling while holding a beige French Bulldog outdoors, with greenery and cloudy skies in the background.

Serial entrepreneur and practicing veterinarian who understands both the clinical and commercial sides of veterinary product adoption. Craig has led commercial strategy for breakthrough veterinary platforms and knows exactly what drives the behavior of both veterinarians and pet owners purchasing decisions. More on Craig…

A group of five people standing together by the water on a sunny day. They are smiling and dressed casually, with the ocean and a clear blue sky in the background.

Digital strategy expert who transformed customer engagement in both financial services and veterinary diagnostics. Jason understands the data infrastructure and digital communication strategies that create market ubiquity. More on Jason…

A man sitting on a dock with his elbow resting on a wooden railing, smiling and looking at the camera. The background features boats at a marina and a scenic sunset.

The category builder who has been at the forefront of disruptive veterinary products for two decades, from tick-borne disease diagnostics to digital medicine platforms. Mike knows how to execute innovation and build new market categories from scratch. More on Mike…

Smiling man in a green vest and plaid shirt sitting at a table, with a map in the background.

Commercial growth strategist with deep expertise in go-to-market strategy, business transformation, and global market expansion across animal health, diagnostics, and life sciences. More on Alex…